A video from Christian Children's Fund

A video from Christian Children's Fund

This is a fundraising advertising created by Christian Children's Fund.Like other kinds fundrasing advertisment,this advertisement is get started with miseable music,poor communities and poor children,in order to appeal to audience' emotion to tell people this children is living in bad condition.Also, the voiceover from a middle aged man gives an aggravated implication on audience.As the video continues to play, the background music seems to be full of hope,the voiceover describe the benefit if these poor children get help from sponsors.There is a cause-effect in this advertisement that appeals to our logic. If we can support these poor children, they can have a better life than ever before.Moreover,the logo of Christian Children's Fund is on the left-hand corner,the website ,the telephone number is at the bottom of the screen to send a positive message to audience that this organization is honest,fair and they really care about the lives of these poor children and the legal rights of sponsors.

Japan earthquake

         This is a poster aims to help survivors of Japan earthquake and pacific tsunami from American Red Cross.There is a warm image that a ultraman in American Red Cross uniform is feeding a baby.The creator is attempting to make more people take action to help Japan by suggesting that everyone can be a hero like ultraman to save the earth.Not only does the image appeal to pathos through imagery,but also through the text that is beside the image."Join us, help surviors of Japan Earthquake and Pacific Tsunami',by using a very straightfoward phrase,audience acn understand the meaning directly.A American Red Cross logo also represent the reliability and appeal to authority.

Anti-drug poster

            There is hundreds of anti-drug posters online.This is the most special one.Using a very shocking
image ,this poster tend to raise the awareness of againsting drugs .The left side of the image shows a woman's normal face and the right side of the image shows the woman's face after taking drugs.Absolutely,there is a sharp contrast.This poster aims to shock the viewers who stared at the poster.Not only does the article appeal to emotion through imagery,but also through the text that is on the image.The viewers  are drawn to the text after watching the shocking image.By stating that  drugs can lead to a slow and painful death in order to tell viewers where drugs can bring them to.
The word choice used is also something that should be noticed."Choose Your Side"by doing this, the creator wants his audience to make a choice on which side they should stand.

AIDS poster

Appeal to emotion:Children are our future,AIDS children still want a chance at life to do what they like.They have no difference with us.Do our best to help them.
Appeal to logic:If AIDS children get better treated,they can enjoy beautiful life as we do.If you visit this website ,you can learn more about AIDS and help AIDS children build their future.
Appeal to authority:This poster provides offical website link of American Fundation for AIDS Research and its logo to show people they are honest,fair,and they are a good person.They really care about AIDS children.