A video from Christian Children's Fund
This is a fundraising advertising created by Christian Children's Fund.Like other kinds fundrasing advertisment,this advertisement is get started with miseable music,poor communities and poor children,in order to appeal to audience' emotion to tell people this children is living in bad condition.Also, the voiceover from a middle aged man gives an aggravated implication on audience.As the video continues to play, the background music seems to be full of hope,the voiceover describe the benefit if these poor children get help from sponsors.There is a cause-effect in this advertisement that appeals to our logic. If we can support these poor children, they can have a better life than ever before.Moreover,the logo of Christian Children's Fund is on the left-hand corner,the website ,the telephone number is at the bottom of the screen to send a positive message to audience that this organization is honest,fair and they really care about the lives of these poor children and the legal rights of sponsors.
I think you have analysed this video very well. The music, image of living condition, and speaker have been mentioned in your blog.
ReplyDeleteWe should pay more attention to this issue, as there are still many poor children living in the developing countries. Lack of education and money, unhealthy environmental condition, and unstable policitic issues are some of the main problems that their countryies have to face and solve it immediately.
Cola
these children looks unhappy and their living environment looks bad. people see these through the whole video, and recall their sympathy.
ReplyDeleteThat is why I choose this video It appeals to strong emotion
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