They won't let you get off the bus

The first picture is showing the environment of the announcement and the second picture is the zoomed version of the first one. This is a public announcement made by Trans link (Company that runs public vehicles in British Columbia) that we can see in every bus station around Vancouver. If you analyze the other way this sentence can be completely misguiding as it only describes about getting on to the bus but doesn't says anything about getting off. Taking it in a humorous way we can say that Buses are only for picking up the passengers at designated places but not for dropping off the passengers.
Picture taken by Rabindra Bista at Edmonds Station. 

Merry Christmas

This picture was developed as an awareness program for helping street children. This poster was probably published during December when the Christians have their great festival Christmas. In this picture three garbage bags are shown with a sketch of ribbon on the wall. It is tried to sh that only the garbage bags are the Christmas gifts for the street children. So this advertisement encourages people to donate some amount of their spending on Christmas so that the street children could spend some good time during Christmas and have a better living.

Let's have a kick,..

This advertisement was published by ‘Animal Anti-Cruelty League’. This poster is full of emotional appeal regarding prevailing animal abuse. In this advertisement a Dalmatian dog is placed in front of the football goal post on the football ground. The dog here resembles a football. It is tried to show that the animals are not the thing to play with or give torture.

In the background the sky is also dark and cloudy which seems like its going be heavy rain with thunderstorm. This can be related to the consequences of the animal abuse. Animal abuse can bring devastation in the society. Animals are for love and care not for play and mistreatment.

The Earth is Heating Up

This poster is created for awaring people about global warming by ‘The Big Ask’. The poster is an invitation to all humans for acting against the global warming. In this picture it is shown that a polar bear, which is supposed to live in the colder environment, is walking with its fur off from its body.

This advertisement is full of emotion. No creature in this earth peels its skin off even its burning heat. It is shown that the earth is getting so hotter that the polar bear has to remove its skin off to tolerate the heat.

It is also shown that how disgusting an animal looks after its outer coat off. I think it also tried to send a message as if we clear our outer cover of earth (vegetation) how awful the earth looks, so conserve the forest areas of the earth in order to regulate the climate. 

9/11 Memorial Flag

                                                                  9/11 Memorial Flag
             This is a memorial flag for 9/11 terrorist attack.The purpose of this picture is to make American people remember 9/11.Appeal to emotion is well described in this poster.The white bar in the centre of the poster stands for the collasped world trade centre towers.The number nine and eleven representing the date of terrorist attack.It aims to tell people not to forget 9/11,not to forget this attack.Then, the symobl of the pentagon means American goverment,the fifty stars around the pentagon means fifty states of America.It aims to tell people as long as American goverment unites with  American people all the time,this kind of terrorist attack will never happen again in the land of United States,America can become much better than before.

Funny Anti-Smoking Ad

                                                             Funny Anti-Smoking Ad
           This is a funny anti-smoking advertisement.The goal of the advertisement is to warn smokers the damage of cigarette for human body.This advertisement appeals to everyday habit of people -getting together to smoke.This should be a great motivation for people to quit smoke because it shows the serious negative effect of smoking and gives audience a clear idea where smoking can bring people to.Also , it appeals to logic that if smokers continue to smoke, their healthy situation will get worse-like the collapse of the balcony.For authority appeals, it provides some detail information about this advertisement,the producer,the agency for this advertisement.

Mercedes G 55 AMG advertisement

                                                   Mercedes G 55 AMG advertisement
        
         This is a Benz commercial advertisement. The goal of this advertisement is to convince people the quality of Benz G55 AMG is much stronger than others.This advertisement appeals to emotion through appealing to audience needs-the good quality of a vehicle. Also, it appeals to logic through comparing the quality of Benz G55 AMG and other vehicles to tell people Benz G55 can be much better than others.As many other vehicle advertisement ,this one shows the well-known  logo of BENZ and the logo of AMG to tell people they are professional vehicle producer.Their vehicle has a good quality which is beyond compare.For appeal to logic, this advertisement compared the result of the crash test launcher between BENZ G55  AMG and other vehicles. It is surprising to find that the wall is broken during process of the test of BENZ G55 AMG.That is unusual and excited.

BMW 1M - Walls - MPowered Performance Part 1

                                           BMW 1M - Walls - MPowered Performance Part 1
          This is a BMW commercial advertisement.The purpose of this ads is to convince audience that people can drive BMW M1 to performance well at a high speed .This advertisement uses stong emotional appeal. It appeals to audience's need -a fantastic performance sports car.The sound made by this sports car appeals to our emotion since this sound is the most attractive sound from sports car that everyone loves.When people see this advertisement, people may say:"that's fantastic, i want to drive this car".Furthermore, this advertisement also appeals to logic. If you buy this sports car, you can certainly feel the power and passion. If you own this car, you can drive like this.Finally, this advertisement appeals to authority, the logo of BMW and the logo of 3series strongly appeal to authority. The logo of 3 series represents the motive power.

Porsche 911 Commercial (997)

                                                         Porsche 911 Commercial (997)
      This is a Porsche commercial advertisement. It is talking about a story that an elementry student who  fall in love with Porsche 911 when  he first see this car. When the boy finishes his school, he just rides his bicycle to the Porsche store to have a look at his dream car. This advertisement appeals to strong emotion. Everyone has the experience of not pay attention to class. It reminds us of our school life. Also, we all have experienced suddenly fall in love with something strange when we are children.
Besides, this advertisement also successfully appeals to our logic. If we work hard toward our dream since we are children, we will make our dream come true when we frow up. In addition to appeal to emotion and logic, this advertisement also appeals to authority. This advertisement shows the logo of the porsche and related details about Porsche 911 in order to tell people  Porsche comany are honest , they are willing to take responsibility for what they done,for their product,and for their customers.

High School Bullying

High School Bullying

In this video, we just can heard a girl talked about herself with a calm voice. However, she said something that is sad and serious happened on her. This video strongly use appeal to emotion, because the language is emotional and easy to let audiences know the morals and values.

The persona in this video are serious, simple and informal, and the scene always dark.  These can let audiences feel this video are honest and trust worthy. This is use appeal to authority.

KONY 2012

KONY 2012

KONY 2012 is a half-hour  documentary,  talked  about  invisible  children.  This video like a viral media to reach a global audience. It's based on Joseph Kony - a warlord in Uganda responsible for the enslavement of more than 30,000 children. In this video, we see a number of children living unfair. This is appeal to emotion, and audiences will easy to moved by these children in the video.

The video maker is Jason Russell, and he first met Jacob, who is one of the invisible children, when he visited Uganda in 2003. He promising to bring an end to Jacob 's suffering, and he try to co-founded Invisible Children as a not-for-profit organisation worked with "advocacy and inspiring America’s youth to 'do more than just watch'." He also talk about his son in this video, because he want use a refutation to make a contrast between his son and invisible children. Then audiences will realize how difficult invisible children living in the bad situation.

Reserved for Drunk Drivers

This is a public service announcement. The consequences of drinking and driving are illustrated in this ad, there is a unreasonable parking space half on the sidewalk, and marked with the words "Reserved for drunk drivers." At first, this is a refutation from the appeal to authority. It may be unnecessary but so is drinking and driving. So might as well just park your car in a tree. Then, the mark words use appeal to emotion, because the words sounds emotional, and people know that that the government will not make the parking space for drunk drivers.

T

here is a picture that shows a man put his tongue out, and the tongue looks like a dirty sock. The lower right corner has a Clorets gum logo. This is a ad use the appeal to authority obviously. The picture take a opposing view to let audiences know that your mouth smell bad like the dirty sock, and you should take some Clorets gum to avoid this. 

The ad suggest people pay attention to keep their breath fresh, so we may think they are honest and worth to trust. 

Coffee Manhole Covers

This ad use appeal to authority to make people feel the atmosphere of coffee

time. The picture is A  print  of  a  cup  of  Folgers  coffee  was  placed  on  top  of  manhole covers in New York City, USA. Holes on the print allows the steam to  come out. It looks like the hot coffee steam, and people will remeber this ad because of the steam. In my opinion, this is the work of genius. We will not waste the precious steam coming from the manhole covers and make a perfect coffee ad out of it.



Know your ability

3M Security Glass

3M make this unique ad campaign where people who could break their Security Glass gets the money inside. This ad use appeal to emotion very well. People may never seen such a great number of money on the street before. Moreover, there is no any security facility except the glass.  The security glass was present to make sure no one can breaks the glass to get these money, and the money are in the most safe situation.



keep the ocean clean

This is a well thought advertisement the title speaks out the truth of polluting ocean as “when we pollute the sea we pollute it for long time. The features in this advertisement are well maintained as in the fossil stone we can see the fossils of some plants and snail but the plastic is in-tact. We know that it takes very long time to form a fossil in a rock but as we can see that every thing in the picture turned into fossil but the polythene bag remained as it is. From this advertisement people can understand that if we are using more polythene and polluting the sea all the plastics we throw in the ocean is going to remain there in the ocean. The polythene garbage are going to pile up in ocean rather than being decomposed which is tried to describe by allowing the bigger portion of stone for the polythene bag.
The publisher's slogan is, "help us to keep our ocean clean" which have a pleading appeal and means they only cant make the ocean clean they need everybody's help to keep the ocean clean.

Speak out.

This advertisement was published by 'Amnesty International', the leading organization which is working for human right. This advertisement says “Ignore Us Ignore Human Right”.

With special focus against violence and discrimination upon black race this advertisement was published. In this advertisement the Black person is being bitten by a person dressed as an army and all the white people are looking away from the scene ignoring the violence. This advertisement if you ignore the violence upon the black people then you are ignoring the human right. This picture wants to convey a message, if you are racist and ignoring the violence to other races then you actually is not in the favor of human rights. Stop racism speak out for stopping violence is the main message of this picture.

how does it feel....

This advertisement is about discouraging people from hunting wild animals. In this picuture it is shown that a red fox is dragging a man in a forest.

Appeal to emotion is well described in this image. Fear is seen in the mans face while being dragged by the hunting fox. The advertisement suggests us to put ourselves into the wild animals place and think about the pain they suffer during the hunting.

Appeal to logic is also well mentioned in this advertisement. It is written “how does it feel” in this advertisement. which means think once, putting yourself in the place of animals that are being hunted. How does it feel if you are being hunted?

Appeal to authority is included in this advertisement as it is published by the organization Fur Free which is working for anti-hunting or discouraging hunt.

Although everything the publisher wanted to show is well maintained in the picture i believe that if the background was an apartment rather than a jungle then it would be more meaningful. Jungle is the residing area or house for wildlife but apartments and buildings are peoples places for accommodation.

don't use mobile phone while driving

This is an awareness advertisement published for discouraging people talking in their cell phones while driving. In this advertisement a typical Indian house wife is chosen as a model for the advertisement because Indian family have socialist culture and the head of the family is male.In Indian society if a family loses head of the family then it is believed that hard days are coming up ahead for the family. 

For the appeal to emotion the blood is shown coming out of the phone while she was talking to her husband during his drive.

Appeal to logic is also well mentioned as for a housewife her husband has great importance in her life. In this advertisement it is tried to show that only the intimates will know the value of their beloved ones. Scientists believe that a normal person can not focus in two things at once so one might loose their life if they try to drive during the conversation on cell phones and many accidents are the result of this behavior.

don't drink and drive

This picture is about the consequences of drunken driving. A man is shown in this picture with a tattoo saying “I killed Mary on March-1, 1977” which means he is the killer of Mary. Appeal to emotion is well shown in this picture because the man seems worried and feeling guilty about what he had done.

At the bottom of this picture it is said, “The consequences stay with you forever, if you drink, don’t drive” as the tattoo remains with you whole life. This picture says you cannot help blaming yourself if you take somebody’s life while driving. 

The color of the picture is dark which which is the color for protesting and here it is standing against the driving after drinking.

This picture shows appeal to authority because the advertisement is published by KIA motors, one of the leading automobile producing companies in partnership with madd. This picture uses an aged man as a model which itself shows their seriousness about the advertisement.

stop deforestation

Appeal to emotion in well described in this advertisement. In this advertisement rain forest trees are compared with human lungs. Some part of the rain forest is burnt which means loosing some part of our lungs. The main purpose of this advertisement is to stop people from clearing the forest area as it is the main source of oxygen for this earth. No human can survive without oxygen, this pecture suggests us to stop “before it’s too late”.

Appeal to logic is also well maintained by comparing the forest with human lungs. Lungs is one of the main organ of our body and forests are also a main part of this world and world can’t exist without the trees.

This advertisement is posted by WWF (World Wildlife Fund) One of the worlds leading organization in conservation so this advertisement has its appeal to authority.

To Get Young People to Vote

It makes a personal appeal, and it’s certainly emotional, but where’s the appeal to self-interest? What does this have to do with the collective identity of young men and women? What’s the benefit of not silencing yourself? This ought to be spelled out.

What if the ad said something like “Are you still letting your parents make decisions for you? That’s what you’re doing if you don’t vote.” What if it was a picture of a 45-year old man in a suit and said “would you normally let this man tell you what to do everyday? That’s what you’re doing if you don’t vote.” Young people are very individualistic and rebellious, so theoretically they should care deeply about having others make decisions for them.


The Naked Truth About Branding

The Naked Truth About Branding

Absolut has created Naked Absolute--a vodka bottle without a marking on it. This ad try to make people "put the focus back on what 's inside". In my opinion, this picture use appeal to emotion very well. In our daily life, branding is a way to distinguish products, but now has the opposite effect. We will see the products have eye-pleasing exterior, but have no actual quality inside which is different appearance with the picture. Therefore, this picture can make people think that may too many brands wrapping too much.



DHL ADS: We deliver. Whatever

DHL ADS: We deliver. Whatever



This advertisement using appeal to authority every well.

 At first, the music sounds very sad, and we see a women want to deliver something with a guy wearing DHL courier uniform, she also looks very sad. She does not give anything to the courier, and she kiss the courier suddenly. That make audiences curious. Why she kiss the courier? And why she looks sad? Then, the scene change, we can see a man sign on the machine to receive something from DHL. The music suddenly stop, the courier start to kiss the man. That can make audiences surprise. Then the slogan show up " We deliver. Whatever". The sad music also continue, and audiences may know the meaning of this advertisement.



Poster of TITANIC

Poster of TITANIC

Here is a poster of movie Titanic in 1997. 

From this poster, we can figure out the purpose using appeal to logic. The actor and actress facing each other closely, so we can know this is a romance movie. Beside them, there is a giant ship. The audience can direct know the love story may happen in this ship. Furthermore, from the sad expression from this couple in the poster, we may guess this is a tragedy. Therefore, even we may not watch this movie, we still can know something about this movie from the poster.