don't use mobile phone while driving

This is an awareness advertisement published for discouraging people talking in their cell phones while driving. In this advertisement a typical Indian house wife is chosen as a model for the advertisement because Indian family have socialist culture and the head of the family is male.In Indian society if a family loses head of the family then it is believed that hard days are coming up ahead for the family. 

For the appeal to emotion the blood is shown coming out of the phone while she was talking to her husband during his drive.

Appeal to logic is also well mentioned as for a housewife her husband has great importance in her life. In this advertisement it is tried to show that only the intimates will know the value of their beloved ones. Scientists believe that a normal person can not focus in two things at once so one might loose their life if they try to drive during the conversation on cell phones and many accidents are the result of this behavior.