The Naked Truth About Branding
Absolut has created Naked Absolute--a vodka bottle without a marking on it. This ad try to make people "put the focus back on what 's inside". In my opinion, this picture use appeal to emotion very well. In our daily life, branding is a way to distinguish products, but now has the opposite effect. We will see the products have eye-pleasing exterior, but have no actual quality inside which is different appearance with the picture. Therefore, this picture can make people think that may too many brands wrapping too much.
Yeah that's true if the product itself is perfect it doesn't need branding..
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