don't drink and drive

This picture is about the consequences of drunken driving. A man is shown in this picture with a tattoo saying “I killed Mary on March-1, 1977” which means he is the killer of Mary. Appeal to emotion is well shown in this picture because the man seems worried and feeling guilty about what he had done.

At the bottom of this picture it is said, “The consequences stay with you forever, if you drink, don’t drive” as the tattoo remains with you whole life. This picture says you cannot help blaming yourself if you take somebody’s life while driving. 

The color of the picture is dark which which is the color for protesting and here it is standing against the driving after drinking.

This picture shows appeal to authority because the advertisement is published by KIA motors, one of the leading automobile producing companies in partnership with madd. This picture uses an aged man as a model which itself shows their seriousness about the advertisement.