Coffee Manhole Covers

This ad use appeal to authority to make people feel the atmosphere of coffee

time. The picture is A  print  of  a  cup  of  Folgers  coffee  was  placed  on  top  of  manhole covers in New York City, USA. Holes on the print allows the steam to  come out. It looks like the hot coffee steam, and people will remeber this ad because of the steam. In my opinion, this is the work of genius. We will not waste the precious steam coming from the manhole covers and make a perfect coffee ad out of it.